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Richardson Ford Richardson's is East Yorkshire's only family owned and run Ford dealer and are one of the few businesses in the area that is still owned and operated by the same family, for an outstanding 100 years. Celebrating the businesses 100th anniversary, owners Paul and Toby Richardson are very proud of their heritage. Many businesses pass through two generations, considerably less three, and very few manage four. Richardson's was established in 1919 by Percy Richardson, Toby's great grandfather, and concentrated mainly on repairs to agricultural machinery and cars.
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Richardson Ford are excited to introduce you to the excellent range of new Mild Hybrid, Hybrid, Plug-in Hybrid and battery electric vehicles that have been announced so far and help you discover more about the different powertrains available. Get in touch! Our friendly sales team will be pleased to answer any questions you may have on our expanding electric range.
You use your smartphone for everything. It allows you to stay connected with family, organise your life and keep up with the world. You know what else it can do? With FordPass, it can control your car and make your ownership experience a doddle. Free to download and use, the FordPass app helps you find parking, add fuel and if you have a vehicle with Ford SYNC, you can start your car remotely.
Reviews (8)
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Kathryn Blackburn
Apr 06, 2022
Very good, pleasent sales man. Very accomodating. Will deal with him again.
Mark Hurt
Feb 14, 2022
I have dealt with Paul in the parts department several times recently and he has always been incredibly helpful. Most recently when ordering a washer pump that was stupidly expensive he did some digging and found out that I could buy a complete washer bottle with pump at a far cheaper price. Excellent customer service.
Liam Dwyer
Feb 13, 2022
Bought a great Grand C max titanium X recently and the car is great, Robbie was great from start to finish and sorted everything we needed during and after purchase, recommended.
Muscle Injury Clinic
Sep 19, 2021
Alex Lizardos was outstanding to deal with. His customer service was 10/10 and explained everything in detail. I would highly recommend
Andrew Potter
Mar 03, 2021
Bought a car from here and was a problem with it. They took it straight away and sorted it leaving me with a courtesy car. The sales team and the guys in service were extremely helpful and I couldn't have asked for better service all round. Will only be using this garage to purchase cars from in the future 10/10 for me.
Jonathan Roe
Feb 25, 2021
I recently bought a used car from Richardson Ford. (Nov 2020) Great experience. Nothing was too much trouble for salesman Robbie Whitfield who went above and beyond to ensure we were happy.
Matthew Carter
Dec 15, 2020
Wanting to know exactly what technology would potentially be in my next new car, I made a phone enquiry with Alex in the sales team at Richardson Ford Driffield. What followed was a pathetic failure to even get somewhere in the vicinity of delivering any customer service at all. My question was a specific one regarding the functionality of the technology that would have been put onto my factory ordered car.

I didn't fully expect the salesperson to be able to answer this question there and then, although if it was my job I would have already familiarised myself with that technology and it's settings as part of being able to do my job. So OK, they didn't know. I asked if they could find out by contacting the Ford technicians who provide support to the dealers, to which I then get told that they may not be of help as they do not always properly answer the questions asked of them.

So now what? No one knows what the technology actually does? It was as if that was as far as it goes, no more information to make a decision, take it or leave it. Well, I wanted an answer, so pushed for that person to contact the technicians anyway and then let me know when they get a response. This was agreed and I was told this would take up to 48 hours. Fine.

Additional to that, I wanted one dealer accessory (officially offered through Ford's own accessories brochure) to be added, which was met with reluctance in even admitting that they could do this (it was a CD player in the glove box). I'm told that it may be a "full dashboard out job" (for a CD player that goes into the glovebox by design then connected to the back of the main infotainment unit via a jumper cable, also available from Ford) and that it may end up costing a lot of money just for a CD player, when I'd be better just getting a USB stick for my music - like I'd not even thought of that.

I wanted a CD player, and persisted in asking for a price for that too. Two full weeks later, and I've never heard from them again. The general attitude was that they (Alex, or maybe also reflecting the broader attitudes of that dealer) could not be bothered in doing any work in finding out what technology actually goes into their cars and how it specifically functions, additional to not being bothered in fitting accessories offered by Ford themselves because it may require them putting a modicum of effort in. Seemingly you just have to take what they have to sell, ask no questions at all or have no defined requirements as to the functions your new car should have.

I contacted this dealer despite it being some way from my house from the strength of the reviews on here. So on that basis it was a massive let down. And to evidence that my expectations of what salespeople, their dealers and the car manufacturers can realistically be expected to deliver, I have now purchased a new car from elsewhere, in no small part because they were interested in knowing about their product, bothered about communicating with their customer in a timely manner and not being disgruntled when asked to fit accessories supplied by that manufacturer - they get my money as a result.

And to conclude, I'm looking forward to the cliched retailer response to this, as they make a text-book corporate flavoured attempt to excuse this kind of lazy disinterest in actually engaging and communicating with potential customers.
Danny Perry
Jun 17, 2020
Following below I did end up purchasing an ST. Really happy with the sale, car prepared well, collection was easy. Expecting the after sales to be just as good. Didn't purchase but service was prompt, friendly, honest, up front and warranty options are good. Thanks Robbie.