Get Quotes Contact Us Sign In
Website
Call
Williams Bolton As an Authorised BMW Dealer, we offer the highest levels of service and expertise whether you are looking to buy a new car or maintain your current car. Our dealership showcases the latest new models, plus a wide choice of BMW Approved Used Cars. With highly trained technicians and friendly, professional service you can rely on us to maintain your BMW, keeping it in peak condition.
Services
With our BMW range now boasting more models than ever before, finding the perfect BMW for you has never been easier. Whether you are the adventurous type or prefer to relax in style (or maybe both), we've compiled a list of perfect BMW accessories and services to kickstart your summer. Whether it's a service, an accident repair, a new accessory or simply advice you need, we can help.
Starting out as a family run business in 1909, Williams Group have grown over the years, emerging as one of the most admired suppliers of motoring excellence across the North West of England. After acquiring our first BMW centre in 1970, we now proudly represent five BMW franchises in the area. Despite our considerable growth, we remain a family-business at our core - at Williams you can always expect a friendly customer-focused service backed up by decades of experience and industry expertise.
Expect more from your driving thanks to BMW TwinPower Turbo engine performance, cutting-edge innovations, such as superb BMW xDrive handling, and a rich motorsport pedigree. With many years of experience and industry expertise combined with our friendly service, Williams Bolton makes a great choice for your next BMW.
Our team at Williams Bolton is committed to providing outstanding service to our customers. Find facts and figures about BMWs class-leading product range, financial information for running BMWs on your fleet, our commitment to reducing emissions, and new product developments. Everything a fleet decision-maker needs to know about BMW Business Sales.
Reviews (15)
Write a Review
Alex James-Williams
Jun 11, 2022
We got the New Hotness BMW 3 series from these guys very helpful and willing to consider our own finance options. Good clean car, great follow up, trustworthy business.
Khalid Kadva
Jun 08, 2022
Went to see the new BMW iX and Chris Grundy from used cars took us out for a test drive. Chris was brilliant and very thorough with all the details about the car and made us feel truly valued as customers. He was brilliant to deal with and can not thank him enough as we ended up buying the iX Top man and genuinely honest gentleman definitely needs a promotion Once again a big thanks to Chris Grundy a true Asset to used cars Bolton Williams BMW.
Wendy Thompson
May 17, 2022
I bought a used BMW 2 series from Williams in Bolton. Chris Grundy was absolutely fabulous as a salesman. Extremely knowledgeable and worked hard to get us a great deal with my car as part ex. A very professional outfit with great customer care from Chris. If you are looking for a BMW, I would highly recommend that you get in touch with Chris Grundy and he will sort out any of your needs. I had a limited budget but Chris took his time to discuss all my options. I would recommend to all my family and friends for such an outstanding service from sales.
Anil Bharath
May 03, 2022
Just want to commend Luke Finch regarding our recent BMW purchase. Absolutely a dream to deal with throughout the whole process. Nothing was ever to much to ask in the last few months prior to the car arriving. Even his handover process exceeded expectations. Thank you once again Luke, amazing job by you.
Monks Chris
Mar 21, 2022
Not a great experience, ordered a car in 2021 Oct was told it was built before Christmas and we could have it but we wanted the new plate in March 2022 and then all of a sudden it wasn't built and it won't be ready before end of June 2022, the reason the war in Ukraine has had an effect on parts getting to BMW, but hold on it was already built or was it.

We will never know as we cancelled the order they told us all garages are struggling. The bottom line is they probably sold our car and then forgot to re-order as we have a friend who ordered the same car in Blackpool in January 2022 and has taken delivery. You make your own mind up.
Chris White
Mar 12, 2022
Fantastic service from all the team at Williams BMW! Have bought my last 3 cars from the new sales team. Particular shout out to Sean Mercer who despite his youth was professional and courteous throughout. Keep up the good work guys and i'll be back in a few years for my next car!
Walkease
Mar 06, 2022
Absolutely useless staff. Avoid at all costs. Sent my 335i in for a recall, the two things that was the recall (electrics and blower fan) which where perfectly fine before it went in came back faulty, after having me sat in reception for over an hour I went to see them which they where rude about, they agreed to fix them, low and behold they took my car and never contacted me but sent me a quote for shock absorber? Plus after two calls and no reply I was walking home with no car? Thanks BMW plus they didn't fix what they broke just told me what it would cost to fix it?
Neil Taylor
Feb 16, 2022
I have just bought my seventh car from Williams. It's always a good experience and the after sales support, dealing with queries and problems has always been friendly and helpful. I have never had the feeling that the Bolton dealership is just there to flog you a car and leave you to it! Many thanks to Sean Mercer for his courteous service and patient attention to my requirements and many questions!
Naseer Ahmed
Feb 03, 2022
We are exceptionally happy with the way Williams dealt with the purchase of our new car. Sean Mercer was very approachable, informative and very attentive in the way he handled our sale. I would highly recommend Williams and their friendly staff to my friends and family and will also be contacting Sean when I am ready for my next purchase.
Phil Bradley
Feb 02, 2022
Had the pleasure of purchasing a 5 series from BMW Bolton and dealt with Chris Grundy in sales, who simply could t do enough for me. He sent over a few different vehicles that suited my needs, and anything I asked additionally he did all he could to facilitate. Incredibly pleased with the service BMW provided, would recommend to anyone wanting to buy a new or used vehicle. Thanks again
Nicola Riley
Apr 30, 2019
We've bought two cars (both used) here now. After our experience with the first car we immediately decided to return for the second because the service was so good. Highly recommended.
Christine Lord
This show room is one of the Best. Staff very professional and very friendly can’t do enough for you . This is all staff from reception to the sales directors. Beverages and snacks were offered. After being asked can they be of assistance if you are not ready they Leave you to browse until you approach them with your questions. Test drive wasn’t a problem.

I was so impressed with this show room I would definitely recommend them and will certainly go back when we are ready for a new car. We dealt with a mr Stephen Galloway he was a true gentleman very knowledgeable and professional and so nice to speak and deal with...
Sue Whitehouse
We recently purchased a used car from this dealership and the service we received from the start to the finish could not have been any better. Special thanks to Mo who guided us through all the necessary paperwork and explained everything about the car. We cannot praise this dealership highly enough.
Andrew Taylor
Amazing experience picking our new car up today. Customer service was above & beyond anything we have experienced anywhere. Thank you to Ashley who made us feel so welcome & explained everything to us & had the patience of a saint!! Thank you BMW you have made us both very, very happy.
David Soulsby
Amazing customer service! Treated like royalty. Went with my wheelchair bound mother and the salesman pushed her round without even being asked. Enjoyed refreshments and an extremely relaxed atmosphere. Couldn't recommend them enough.