Get Quotes Contact Us Sign In
Website
Call
Lind of Norwich Here at LIND, our goal is to provide a highly personalised shopping experience for our customers whether that's in-store or online our experts are on hand to help you. Browse our fantastic range of motorcycle accessories, clothing & parts. LIND, or 'Life in New Dimension' reflects our goal to offer our customers world class cars, motorcycles, accessories and services which enrich their lives, and to provide an ownership experience to match.

We're now one of the largest motorcycle groups in the UK and officially represent BMW, Harley-Davidson and Triumph motorcycles across 11 dealerships, and Porsche cars at our dealership in Kent.
Services
Welcome to Lind Motorrad, a family owned and operated business with BMW Motorrad Centres in Norwich and Welwyn Garden City. Lind Motorrad Limited T/A Lind Motorrad, Lind Motorrad Norwich and Lind Motorrad Welwyn Garden City is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486).
Celebrating the world-leading 221 Nm of earth-shattering torque from the largest production engine ever, with an exclusive special edition scheme for the Rocket 3 221's. The latest generation of Triumph's iconic classics, each with a beautiful new hand-finished Gold Line Edition paint scheme, available for one year only.
Check out this 2019 FXFBS Softail Fat Bob featuring the already iconic Milwaukee Eight 114 1868 Engine. Also featured on this fantastic motorcycle. Here at Reading Harley-Davidson - we do everything we can to make sure we secure the best selection of brand new and used bikes to supply to our customers.
With each new year comes new releases you can't take your eyes off & with each new month, there's plenty of offers added to make finding your next dream motorcycle even easier. With affordable finance, contributions and incentives, it's never been easier to find your next BMW, Harley-Davidson or Triumph Motorcycle.
Reviews (18)
Write a Review
Matt Chapman
May 08, 2022
Lind Norwich were an absolute pleasure to deal with from the off, absolutely no pressure sale, Clinton, in particular made the whole process of part exchanging so stress free. Great communication, relaxed feel, and really helpful, I'll definitely be back when I fancy a change of bike, I am so happy with my new machine!, I'm still smiling, thanks again guys!
Sam E.
Apr 29, 2022
Thank you very much to the team at Lind, I dealt with Joe and i can't thank him / praise him enough. The bike was keenly priced and exactly as described and well worth the 460 miles round trip. Joe had all the answers when i phoned up to enquire about the bike, i had fantastic communication / emails from the guys ( which was often in the evening after hours they would get back me ) On collection Joe demonstrated all the functions of the bike and did a great handover with genuine product appreciation and knowledge.

To top it all, on a busy Saturday afternoon, the team all helped me load the bike into the van, even the manager mucked in! 460 miles was a long way but to receive genuine customer service like this, it was worth every penny! I hope to deal with you again soon, many thanks Sam
Jp
Apr 19, 2022
It's always a pleasure dropping by at Lind's Motorrad in Norwich. Can't praise the staff enough, Clinton, Joe and Darren always very attentive and helpful. All the staff are very knowledgeable and supportive. I have purchased several bikes from Lind and each time the pre-sales and after-sales care has been excellent. I just bought a S1000XR and Clinton made the process very smoothly. Great team at Lind. Mind you my partner used to worry every time I went in for a coffee at Lind's in case I came back home with a new bike
Joanne Webb
Apr 17, 2022
Many thanks to Lind Motorrad Norwich for a really great experience! My husband and I recently purchased two BMW R1250 GS's from them and we couldn't be happier! From our very first visit, everyone at Lind Motorrad Norwich made us feel so welcome and valued. Particular thanks is due to Sales Executive, Joe Martin who helped us with our purchases every step of the way and worked so hard to ensure we were happy with everything. Thank you so much Joe, you are the best sales person we have ever dealt with and a true asset to Lind Motorrad. Thanks so much, from Carl and Jo Nelson.
Michael Allen
Mar 17, 2022
I have been a customer at Lind many years and purchased a number of bikes, My go to person is Clinton Wright he is the main reason I shop there his charm, attention to detail are first rate. I picked up my New XR on the first of this month, having been out of the country most of the year he kept me up to date, When I popped in needing to measure for accessories I was going to fit he was there to facilitate that. the day 1st march I had to remove the screen GPS mount again he was there helping me remove these to allow it to go into my van he helped push it up the ramp and kept it safe while I lashed it with straps, where I had to cut off the cable ties to remove the GPS mount before I left he furnished me with three replacement of the correct colour and size.

Now that's what I call great customer service and beyond! Further if he was not there in the future I may not even be a customer of Lind. Thank you Clinton motorcycles are very special to me as you know you make it even more special at every visit, you are the man!
John Wright
Mar 07, 2022
Just collected my GS from Clinton at Lind, Norwich, what a great guy he is to deal with, nothing is too much trouble, very informative, great to speak to, why can't more sales persons be like him. I'm sure more bikes would be sold. Got to shake hands with the 'boss' Darren as well, must be happy I finally bought a bike! Cheers 'Bros'
Simon Crocker
Feb 10, 2022
Thank you Clinton, for all that you did today in helping with the purchase of my bike. Even having it delivered the same day, not many shops do that. Top Bloke. Great Customer Service. Would really recommend a visit to the Norwich branch as they go out of their way to help.
Andy Herbert
Feb 01, 2022
Lind BMW at Norwich we're great. I dealt with Clinton wright in sales and I can honestly say that he couldn't do enough for me as regards to getting the right deal for my bikes and the purchase of a new one. It all went very smoothly and my new bike was delivered as promised. I recommend them to any one. Really nice people to deal with .
John Walsh
Jan 21, 2022
Excellent experience, it's always a bit unnerving buying a bike on line but it all went well. From initial calls to emails and delivery. Clinton and the team were friendly and efficient to deal with. I was not buying a BMW or Harley so didn't quite know what to expect. I feel I was a valued customer. Plus the bike was as described! Immaculate.
James Sim
Dec 21, 2021
Excellent customer service from Lind Norwich motorrad really happy with the bike Clinton/Darren were excellent very informative and honest from start to finish Clinton even went out his way to text me when he was on annual leave to update me on delivery dates and times. A Pleasure to deal with. Thanks Merry Christmas Ian
Mark Weavers
Nov 26, 2021
Big thankyou to Clinton, Darren and the team at Lind Norwich for handling my recent purchase of my new bmw so well. Had a few test rides etc to make sure I was making the right choice, nothing was too much trouble, all extras fitted ready to pick up on the agreed date. Excellent advice, friendly service and very good coffee.
Stuart Sheldrick
Oct 20, 2021
Recently purchased my 3rd Bmw from Lind Norwich have to say service is second to none. Big thank you to Clinton who sorted anything out for me for my new bike but all the staff are excellent.
Fadi Barrak
Jul 24, 2021
First BMW bike just delivered! I had the pleasure of being looked after by Clinton. Truly 5 star service, friendly, responsive and very helpful. The rapport built really helped me to make the right decision and take this big step. Thank you Clinton. It makes me feel like coming back to buy another one!
Martin Birden
May 17, 2021
Initial visit was to view 850GS in black and yellow 40th colours. Very nice but why was a GS1250 standing adjacent? Thanks to Darren and Clinton I was quickly aboard a test 1250. Loved it Sums were done and thought process started. My Triple Black 1200 was wonderful on my longer ride home. Some things have to be done and 10 days later a return visit, more coffee and pleasant conversation with Clinton and Darren and deal done.

The new GS1250TE in 40 year anniversary trim delivered to my home and today my 1st ride. What a fantastic bike! LIND Norwich a great set up with brilliant knowledgeable staff. Thanks guys be back soon for coffee, bike banter and First service. Martin H Birden
Roy Franklin
Jan 31, 2021
Roy Franklin Have recently taken in my R1200GS for recall work. The work was carried out but I had to make another appointment for further recall work, so I decided to have the service done at the same time. I would like to thank Colin Barrett and Peter Grime, for their exceptional service, both for looking after my bike and me. Also for a very good price for the work carried out. I highly recommend Lind Motorrad of Norwich for their excellent service. Thanks again, Roy
Graham Parker
Jan 28, 2021
Purchased January 2021 During Lockdown Like to say thanks to Darren and Joe for organising a simple and smooth purchase of my R1250GS during these difficult times, and David for delivering and performing a safe, professional and helpful handover. Bike arrived spotless and exactly as specified.
Bruno Boldrini
Oct 07, 2020
Absolutely Excellent. Over the years in Norwich I bought three BMW bikes from Lind. This is because I built a relationship with the dealership and the staff. You feel like visiting family. I must praise especially Clinton. He is very professional and attentive to the needs of the customers. He will only advise you for what is right for you and deeply cares for the brand, the company and the bikes. Clinton is a real asset for Lind. If there were more people like him, the world would be a better place. Thank you Clinton. I hope that others will recognise how valuable you are.
Tom Elleray
Dec 21, 2019
I'm a bit late writing this review, having bought my bike several months ago, but I wanted to say that I received fantastic service from the guys at Lind. Right from my initial enquiry through to everyone helping to heave the bike into my van. I bought a used R1200GS Adventure and it was absolutely immaculate, better than described in fact. It's also worth saying that during a recent tyre change at my local BMW dealer the battery was diagnosed as faulty. To their credit Lind agreed to pay for the battery, despite it not being officially covered by the warranty. Thanks for a great purchasing and aftersales experience.