Established in 1984, we are a family owned and run company. As well as Ford and SsangYong Dealerships, we also own and operate a number of Gulf Fuel Forecourts, and each one has a Spar Convenience Store on site. We are also pleased to offer a selection of Campervans and Tentboxes under our Leisure section. Our HiQ Tyres and Autocare operation, is backed by Goodyear Dunlop, offers high quality and value. ALL MAKES Servicing Is your vehicle in need of a service or MOT? We offer a flexible online service booking schedule, reliable and a quick turnaround service.

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Do Not Sell My Personal Information Report

P.J. Nicholls Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows P.J. Nicholls Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders.

Vehicle Search Report

Try simplifying your search by removing some of the search criteria or check our keyword search hints below. Personal Contract Purchase lowers your monthly payments. At the end of the term, you have the option to hand the vehicle back, trade it in or pay the final payment to take ownership. If you choose to hand the vehicle back excess mileage and damage charges may apply.

Ford Report

We are a family owned and run business established in 1984 serving the heart of the country and, increasingly so nowadays, nationwide. Whether you're looking to buy fuel, book a service or MOT or looking at purchasing a new or used vehicle you can rest assured the price will be competitive and the level of service you receive before, during and after your transaction is second to none.

SsangYong Report

We are excited to announce the addition of the SsangYong brand to P.J. Nicholls Ltd. SsangYong are a South Korean vehicle manufacturer specialising in SUVs and 4x4s including Pick Ups, with an award winning 7 Year / 150,000 miles warranty. New Tivoli - the New Tivoli is a small SUV that offers a level of attention to detail and driving experience usually found only in vehicles with a much higher price tag, backed by our 7 year of 150,000 mile warranty - the best in the business.New Korando - the New Korando is a medium sized SUV with real presence, at home in town and country and superb value for money.

Mark Gill

May 28, 2022

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The experience at PJ Nicholls Pershore was fantastic because they were very helpful and polite through the whole experience. Very good service and sure to go there again.

Tom Seymour Kazer

Jan 22, 2022

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Great dealership with the service that only a smaller family owned company can provide. Nothing was to much trouble and very competitive with my part exchange.

Andy Gossett

Dec 24, 2021

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P J Nicholls always provide a friendly and efficient service. Their vehicle health check videos are very helpful and they always ask for your consent prior to starting any additional work. You also have the confidence that you car has been serviced by a Ford specialist.

Philip King

Dec 16, 2021

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Helpful, straightforward, robust negotiation but no over-negotiating!

Kev Jones

Oct 03, 2021

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Excellent service from Rob at P J Nicholls when purchasing my new Ssanyong Musso rhino. latest dealer to be added to the Ssanyong family looking forward to years of trouble free service from my Rhino

Angela Booton

Jul 11, 2021

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Both myself and my son have been customer's for over 10 years and have been looked after very well. Tom is a joy to deal with nothing is to much trouble, very satisfied.

Clair Gittens

Jun 01, 2021

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Nothing too much trouble Excellent service Well worth a visit

Emma Tolley

May 17, 2021

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Tom is always a delight to deal with, professional & courteous when buying our new van for the business from them.

Clair Gittens

May 14, 2021

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Nothing was too much trouble, they even put our car seat covers on our new car for us! Could not ask for more. Very obliging

Dan Harber

Jan 27, 2021

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I'd recommend PJ Nicholls Pershore, brilliant service from Steve Burman. He was always happy to answer any questions I had, nothing was to much trouble. Vehicle was immaculate and sanitised on receipt. Will be continuing to use them for my service and maintenance in the future.

Dave Hester

Nov 12, 2020

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I knew my ranger would need work for its mot. Evesham branch looked after me and got the work done in the quickest time they could in another lockdown

Laura Brooks

Jan 29, 2020

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Can't thank Gianni enough! Kept me updated through the whole process, and explained everything so clearly for me. He made the experience completely stress free and so easy. Im so happy with my new car!

Sharna Lockett

Jan 09, 2020

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I recently bought a car with PJ Nicholls and had Gianni serving me. He was extremely understanding and helpful, I know I probably caused some stress being indecisive but he always replied to my emails and answered all the questions I fired at him. I opened up about my circumstances and he found the most suitable solution for me. Extremely helpful and I would 100% buy a car from this company again! Thank you Gianni!

Tel Heg

Nov 21, 2019

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Many thanks to Gianni Carter at the Pershore branch, for making my car purchase a seamless and comfortable experience. Gianni was so friendly, polite, professional and helpful throughout. He really put me at ease and went the extra mile, even sat with me in the car after the sale to set up Bluetooth for me, plus showed me how to use the touch screen for directions, phone calls etc. It was a pleasure to do business with him. I will definitely call Gianni when I need a new car.

Chloe Wild

Nov 14, 2018

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Matt helped me with my car tyre problems today. He was really helpful, great customer service. Not been before but will use this garage from now on. Thank you!

Nicholls P J Ltd